It's very much the currency of discourse on social media where political disagreements very quickly become very personalised.

Social media is a superimposing place where people are usually bragging.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

Social media is much more than self-promotion. It is a two-way street, a set of tools that allow you to reach out to people and become the bringer of positive things and experiences. In turn, these people will not just support you. They will be there to help you increase your reach and audience – and turn your business into a viable endeavour.