It's a equal relationship now, people work for a company as long as the company adds value to them, and leave if they find this lacking, whereas people had to live through these earlier.

The company is taking the actions required for long-term profitability but whenever a company has to do this it can be painful for investors.

We intend to grow the value of our brand as we evolve the company.

Emotionally it can be rather significant to see the net value of your company eliminated or cut significantly.

We are troubled by the continuing decrease of the value of our investments in the company and are pleased that management and the board of directors are considering steps to stem the loss of shareholder value, ... However, as long-term investors, we want to be assured that the options are being considered to promote growth and stability in the long-term, and not simply to produce a short-term boost in the stock price.

I think we look at benefits as the overall total value of working at the company. This is certainly a piece of it.