It's about getting the operator more closely aligned with the needs of customers.

Al Qaeda is closely aligned with the Chechens.

They're for people who feel burned by contracts or service plans in the past and want predictable, controllable wireless service.

It really is the needle in the haystack.

I think it is a marvelous way to keep directors' interests and shareholders interests as closely aligned as possible, with both an upside and a downside component. Too often, people talk about interests being aligned when the directors get the upside and shareholders get the downside.

Operator, give me the number for 911!