They're for people who feel burned by contracts or service plans in the past and want predictable, controllable wireless service.

It's about getting the operator more closely aligned with the needs of customers.

It really is the needle in the haystack.

predictable Internet service end to end.

AT&T Wireless was the bullet. The service providers used to do well.

I didn't feel as if they always had me [as] part of their plans. It was like I was back on the back burner, ... It was almost like I always had to show them what I could do, or what I was capable of doing. It was like I had prove myself every day, every day. I wanted to go somewhere where I was wanted, and I feel as though I was wanted here.