It's always been most important for me to figure out "my space" rather than trying to check out what everyone else is up to, minute by minute. Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself-- and that's essential for any artist, I think.

Jay-Z

Jay-Z

artist connection

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I think it's very important for hip-hop, when an artist reaches a certain level, to ascend to executive work.

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I was an artist, I was executive producer on my first album, so I've always had to manage both. I couldn't get a record deal. It wasn't by choice - I couldn't get a record deal, so I had to figure it out.

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It cuts through the middle person, ... and it might make a connection between the purchaser and artist.

— James Patterson

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As an artist, you make music. And if you see people who don't know how to market your music, you get involved in it. Otherwise, what you want to accomplish 'gets lost in translation' - no pun intended.

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I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when I was trying to get a record deal, it was so hard to get a record deal on my own that it was either give up or create my own company.

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