It's been a word-of-mouth phenomenon that none of us have really seen in music. I'm not sure there's anything we can compare it to. It's completely unprecedented.

We look for them (music-users) and they come to us. Clients like doctors' offices and retail chains know there is a fee to be paid and contact us.

When people come to see us, they'll get so many flavors of acoustic roots music. It makes it hard to sell us. 'What are you? Are you a Celtic group?' Well, sometimes.

The Internet means record companies have to fight a bit harder.

But there's nothing to be scared of here. It's all good news for the industry as a whole. People are excited about music. They're all in the record shops buying the CD, and, while they're there, there's a good chance they'll buy another one. I'll bet Richard Ashcroft sold a few more copies last week than he might have done otherwise.

Arctic Monkeys are not interested in being in people's faces. They're not giving themselves away, and that seems to make their connection with people doubly powerful. People are getting everything slammed in their faces by the media - not just music, right across the board. But fans like digging things out for themselves.