It's great news to us. We get a significant amount of requests for bed and breakfasts.

The survey will give us a precise, in-depth picture of the tourists we attract and hope to attract. We'll learn about their preferences, attitudes and interests; the reasons they choose to go one place versus another.

Common sense tells us the university is the major catalyst, but beyond that, what is the tourism pull for Orange County as a whole? We really didn't know.

We just want to make educated decisions, and we believe this is the place to start. Before we try to create new demand for these products, we wanted to do it in a smart way.

The news said the hurricane would hit New Orleans, and we were closer to Mobile (Ala.). We went to bed at midnight, and it was OK, and by the time we got up at 6 a.m., it had shifted toward Biloxi.

Our forecast is what's a little bit farther out there. Smoked paprika is the hot news in the paprika world. The smoke adds a whole new dimension to the spice.