The survey will give us a precise, in-depth picture of the tourists we attract and hope to attract. We'll learn about their preferences, attitudes and interests; the reasons they choose to go one place versus another.

It's great news to us. We get a significant amount of requests for bed and breakfasts.

Common sense tells us the university is the major catalyst, but beyond that, what is the tourism pull for Orange County as a whole? We really didn't know.

We just want to make educated decisions, and we believe this is the place to start. Before we try to create new demand for these products, we wanted to do it in a smart way.

My personal hope is that every viewer will be inspired to become part of the solution to reducing our carbon emissions. As the film shows, everything we need to address this pressing problem already exists, but the time to act is now.

February and March are the busiest times of the year for us. We feel bad especially for the tourists because some of them are here for a week and they can't golf.