It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.

Total is a terrific brand, but it's been starved for marketing support. It's not what it was in the 20th century when it was a strong power brand for Big G. It doesn't go head to head with any competition, but it was one of the pillars of the adult-cereal portfolio.

With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.

Had those calculations been properly done there would have been a larger background personnel and support, ... With those mistakes embedded in it, the process began with the (Forest Service) agency and participants behind the curve.

In particular Greg's strong background in sales and marketing will be valuable as we continue to expand initiatives to support our strategy.

The whole era of IT as a support function for marketing, finance, and sales is history.