With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.

It's integrated marketing. We have a market that is very specific, and we do everything we can to support that market.

Total is a terrific brand, but it's been starved for marketing support. It's not what it was in the 20th century when it was a strong power brand for Big G. It doesn't go head to head with any competition, but it was one of the pillars of the adult-cereal portfolio.

We're filling the pipeline to retailers and sales reports so far are very positive.

We don't share the exact the number that we shipped. I can tell you that we're going to be in about 3,000 stores nationwide and we're continuing to ship the devices. We're shipping just as fast as we can.

A major component to the success of HD DVD will be a strong presence and understanding by our key retail business partners, who's role will be critical to consumer adoption. With our strategic, integrated marketing initiative and the support of our many promotional and retail partners, we are poised to lead the way into consumers' homes with a next generation of DVD technology.