It's like any other direct marketing activity. It's not how much you send out, it's how many hits you get.

[Consultants say direct account shifts are more likely to be made by entrepreneurial companies or those in which the marketing chiefs work closely with top management.] It's an organization where marketing is leading the agency relationship management rather than purchasing, ... The CMO is closely aligned with the CEO's objectives.

Just as XML is taking over integration categories, people will choose ODF.

It's like a malady you always manage. You never cure it.

The Best Marketing Is Education!

A platform is what defines your visibility with your audience.