It's really important that the content creators have a say in how their material is used on-line.

We are only including copyrighted content with the express permission of the copyright holder.

We've always worked directly with the owners of content to make that content available. In our experience, that has not slowed us down too much, and it has helped us to build strong relationships that have helped us in other parts of our business.

Now we're focusing on the downstream use for this content. What do you do with this material once you've created it?

Content, I am not interested in that at all. I don't give a damn what the film is about. I am more interested in how to handle the material so as to create an emotion in the audience. I find too many people are interested in the content. If you were painting a still life of some apples on a plate, it's like you'd be worrying whether the apples were sweet or sour. Who cares?

As soon as it's made available on the O.C.A. Web site, we'll get a feed letting us know, so it can be indexed by us immediately.