Now we're focusing on the downstream use for this content. What do you do with this material once you've created it?

That command just created an internal skeleton for this object.

It's really important that the content creators have a say in how their material is used on-line.

We're not looking for a free ride, but that downstream injection of content be offered on reasonable and non-discriminatory terms.

Content, I am not interested in that at all. I don't give a damn what the film is about. I am more interested in how to handle the material so as to create an emotion in the audience. I find too many people are interested in the content. If you were painting a still life of some apples on a plate, it's like you'd be worrying whether the apples were sweet or sour. Who cares?

Combine that content with the Turner content and you're probably going to see more channels created.