FastSaying

It's something that consumers expect,

Heather Dougherty

ConsumersExpect

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Computer hardware and consumer electronics had a stellar season with the price reductions.
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The consistently high level of satisfaction each year increases the future expectations for online sales. More consumers are taking advantage of the benefits of e-commerce to avoid holiday crowds and purchase competitively priced gifts. Many of the free shipping promotions help level the playing field among the sales channels, which elevates satisfaction amongst online shoppers.
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Create a nice, simple interface. It has to be a clear task that the kiosk is completing. You don't want the customer to find that the kiosk isn't doing what they expected it to do.
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Luxury retailers spend a lot of money advertising in the off-line world, in print, because they are comfortable with that, they have more control over that situation. Those brands want to keep up a specific image, so they've been cautious about advertising online.
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They've been very aggressive so far. It's interesting, because for the past six years they've been trying to wean people off the idea that the Internet is all about low prices.
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