It's the inevitable path of all software engineering,

Rather than controlling the basic process framework, we (at IBM) can leverage what the open-source community does. And other software vendors can do the same around our processes.

We knew we needed to disconnect the language from the process,

This is a continuation of IBM's and Rational's commitment to the open source community, ... We have built an ecosystem around RUP and we want to expand that.

They might be working in software development, engineering, or accountancy and find they enjoy communicating the [jargon] of that industry in a simple way for people,

It has very steady results. They are one of the leaders in software for engineering simulation where an engineering designs a product, wants to see when they actually go to prototype if it is going to work. They have very consistent results and I actually think when they report their quarter in the next week or two, it'll be an upside surprise.