Rather than controlling the basic process framework, we (at IBM) can leverage what the open-source community does. And other software vendors can do the same around our processes.

This is a continuation of IBM's and Rational's commitment to the open source community, ... We have built an ecosystem around RUP and we want to expand that.

It's the inevitable path of all software engineering,

We knew we needed to disconnect the language from the process,

I'd rather do community service than sit and write a load of Christmas cards.

I think the paparazzi is a necessary evil... and if ya don't like it, and ya don't want to do this, go to Iowa and do some community theatre. It's all about self-promotion, and it's not always the fun part of it.