It's true that retailing is going through a shakeout period and more companies are trying to attract the customer through technology by making it fun to shop, ... But if you're going to replace people with machine at stores, why shouldn't people just shop on the Internet then?

Harry Friedman

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They're trying to add more of a faster fashion turn so the store has more freshness to it, ... Certainly the size of the brand is definitely more mature than its competitors out there, but the Gap management team works hard to try and find ways to reinvigorate the brand.

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Some are trying to assert some control over their lives.

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We know our visitors like to see us in different cities,

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Our online testing process allows our many viewers the opportunity to take the test from their very own computer, at home, at the office—virtually anywhere.

— Harry Friedman

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I think it's going to empower and enable a lot of people who thought they could not pass the 'Jeopardy!' test to move on to the next level. Or they can take it just for fun. I hope people do.

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