It's water-cooler talk. Some people would call it reality talk. It's real people on real subjects. I think it will fill a void in the marketplace.

and since our mission was on-the-water rescue of people, tit ended when they told us the mission was now recovery of the bodies.

People are saving money with this system. The reality is that first and foremost you've got to take care of seniors and that's what we're doing.

Rock radio listeners do want that rock radio attitude. They want subject matter consistent with their listening taste. A lot of other stations have some personality; we're mostly personality, then during the evenings and weekends our listeners will rock out.

The work for the show is all very new.

People don't like success.