It's well known that many pop-up ads are close to bargain basement prices now.

Although the online advertising industry has been growing at a phenomenal rate, almost $26 million of potential online ad space is going unsold every week.

This is a very clever move, and probably more a public relations move than anything else.

We're in the middle of this intense competition, and these vendors are looking at all options to differentiate themselves to find a unique competitive advantage.

In era where the consumer is being characterized as not being loyal and always looking for the best deal they can find, airlines have done a great thing with loyalty programs, which gives suppliers an advantage.

I'm not going to tell you that the online experience is matching the TV experience ... however, the online experience today is so much more like the TV experience than it was three or four years ago,