We're in the middle of this intense competition, and these vendors are looking at all options to differentiate themselves to find a unique competitive advantage.

Although the online advertising industry has been growing at a phenomenal rate, almost $26 million of potential online ad space is going unsold every week.

It's well known that many pop-up ads are close to bargain basement prices now.

This is a very clever move, and probably more a public relations move than anything else.

In era where the consumer is being characterized as not being loyal and always looking for the best deal they can find, airlines have done a great thing with loyalty programs, which gives suppliers an advantage.

They have to differentiate themselves. And entertainment is a big part of peoples' lives.