Joe takes you on the journey. He grabs you by the lapels.

When the Disney machine gets cranked up, you know what they can do. We have to make documentaries that people will watch. It's about moving that Nielsen needle. There are solid business underpinnings to this initiative.

These documentaries will be seen many times. You'll see them as part of the normal documentary rotation through the course of the year. If you're thinking it's one-time use, it's not.

This is a logical extension of a successful business collaboration. We've done a lot of bits and pieces over the years. This is taking it to the next level.

This is not an infomercial. These are straight-up documentaries that Discovery would do anyway.

We have decided we are going to end this phase of the journey even more full of hope and even more committed to building a better America,