This is not an infomercial. These are straight-up documentaries that Discovery would do anyway.

When the Disney machine gets cranked up, you know what they can do. We have to make documentaries that people will watch. It's about moving that Nielsen needle. There are solid business underpinnings to this initiative.

These documentaries will be seen many times. You'll see them as part of the normal documentary rotation through the course of the year. If you're thinking it's one-time use, it's not.

Joe takes you on the journey. He grabs you by the lapels.

This is a logical extension of a successful business collaboration. We've done a lot of bits and pieces over the years. This is taking it to the next level.

There are bombshells that happen in court. Especially when the defense doesn't share discovery of material the way the prosecution does, and so surprises always happen. Things pop out without warning.