Keyword research is a task often left to SEOs and content marketers. However, it can be a powerful tool for anyone in your organization who wants to learn what your target market wants to read, learn and buy.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.

The world of marketing is all about trends and the ability of marketers to identify and cultivate them.

Content marketing is one of the most effective ways to promote your business online - but only when it's done right.

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

At one point, you were that employee who looked like a deer in headlights. Confused, lost, and not understanding your purpose within the organization. Even though you have the appropriate skills, you felt like you were in over your head. That is, until an amazing boss empowered you.