The world of marketing is all about trends and the ability of marketers to identify and cultivate them.

Keyword research is a task often left to SEOs and content marketers. However, it can be a powerful tool for anyone in your organization who wants to learn what your target market wants to read, learn and buy.

Also, there's no coordinated strategy to identify and cultivate new candidates by getting them up to speed on the issues, introducing them to potential donors, and getting them greater exposure throughout the state.

Content marketing is one of the most effective ways to promote your business online - but only when it's done right.

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.