Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

Leadership, on the other hand, is about creating change you believe in.

And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.

The future of publishing is about having connections to readers and the knowledge of what those readers want.

A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.

What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.