The future of publishing is about having connections to readers and the knowledge of what those readers want.

Leaders lead when they take positions, when they connect with their tribes, and when they help the tribe connect to itself.

If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.

Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.

Normal is fading away. Governments and industries and schools like normal, because it's easier, it scales and it's profitable. But people don't like it - we want to be who we are, not who some marketer tells us to be.

If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.