Like many big companies, they have figured out it is just good marketing and good reputation building to be in favor of things that Americans are increasingly interested in.

We have had a minimal (marketing) effort recently.

I am always going to be in favor of coming right out and saying what you know. Any boss, any manager, would want that, It's human nature to fear that something unknown or something negative could occur as a result of speaking out. You have to make people feel safe speaking up.

Business is war and your past clients and customer’s great online reviews are your elite soldiers in battle.

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution

There were a few players in the team with a certain reputation and we don't have that anymore.