We have had a minimal (marketing) effort recently.

GM and its dealers are coming off an extremely successful marketing effort with 'Keep America Rolling' and we intend to continue our sales momentum.

I don't believe that there was a marketing effort. The marketing and public education program is new to this process. And it was new to the Fresno process as well.

Despite little marketing effort to date, each episode generates thousands of online applications. Based on the quality of these leads, we are now moving forward quickly with plans to roll out our distribution network, which will include a robust Web site and lead-generation engine, a call center and home buyer counseling services.

We applaud any effort that focuses on the criminal who is unlawfully obtaining and marketing private call record information.

Like many big companies, they have figured out it is just good marketing and good reputation building to be in favor of things that Americans are increasingly interested in.