Mike has a lot of fans in here. This team has grown to love Mike. Some of us have been with him since he was an assistant here.

Our fans make the band. What they give we give right back. They're an integral part of us. They ARE us.

He deserved it. It was us showing him our respect. It was the same amount of respect that he had showed us.

[She] is an extremely bright and articulate young woman, and she's also brave, ... She was able to give us enough detail. She was giving us enough detail to locate a location where we thought we might encounter a suspect.

I'm glad I live here hearing that. They've just really done a lot -- giving us entertainment, to give us nice restaurants, you know, clean streets. The schools are great. It's a fun little town to live in.

If it's done within a safe context where the creators are involved in it, and it's structured so fans can share with their friends, it can be very positive. Ultimately fans become brand ambassadors for the show.