Mythopoeia has taken off in the Indian diaspora because there has been a change in readership from a mature audience to a younger one. This lot has a desperate yearning to reconnect. They want to consume mythology but in a well-packaged and easily digestible way.

Ashwin Sanghi

Ashwin Sanghi

Audience Because Been Change Consume Desperate Easily Indian Lot Mature Mythology Off Readership Reconnect Taken Want Way Yearning Younger

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