Nobody counts the number of ads you run; they just remember the impression you make.

You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.

What counts aren't the number of double plays, but the ones you should have had and missed.

I think he validated what he did the race before. I had the impression that he wanted to run on turf, and I was wrong about that.

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

An idea can turn to dust or magic, depending on the talent that rubs against it.