Often the business side has a good idea of what they want to do, but they might not understand the limitations, and they might not understand the possibilities. Have development and business get together at a very early stage so that you're not investing time and energy going down a wrong path.

Brad Shimmin

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Right now a lot of business users are left on their own. Your boss puts you on a project and disappears until it's time to make it live. You have no backup, no guidance, no authority, no support.

— Brad Shimmin

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The decisions are being fed up the food chain; they're not going to come back and bite you.

— Brad Shimmin

We had to do a lot of up-front setup. Companies can go out of business if they have a fire and haven't prepared themselves.

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We have to figure it in the cost of doing business.

The festival on the 18th is going to be really juicy.

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