We have to figure it in the cost of doing business.

Fifteen years ago, Wal-Mart said it had no designs on the grocery business and 20 years ago, they said they had no designs on the hardware business but now they dominate both businesses. You have to judge future action based on past record.

When people don't know what they want to smoke, I like that. It's fun to sell. I like helping them find the one that suits their taste.

We try to bring in something new all the time.

We had to do a lot of up-front setup. Companies can go out of business if they have a fire and haven't prepared themselves.

Often the business side has a good idea of what they want to do, but they might not understand the limitations, and they might not understand the possibilities. Have development and business get together at a very early stage so that you're not investing time and energy going down a wrong path.