One manufacturer isn't the same as another. Someone who manufactures medical supplies may be different than a general manufacturer.

We need medical supplies, please, ... We're in desperate need of MASH units.

We are hoping for donations in the form of medical supplies, mattresses and blankets because many victims can only cover themselves with sarongs to stay warm and are sleeping on thin sheets of paper.

There is a realization that no one can be complacent about supplies.

Before it was mostly about our individuals and how well we knew our customers. There were some Internet searches on industries, but it wasn't one-stop shopping. It was every man for himself. And what we did have was mostly credit-related, as opposed to a variety of different areas in an industry that goes beyond financial issues.

We want to be able to talk about their business, rather than say 'here's what we do' and try to fit out product into their needs.