Our advertising tells the truth, and we stand by it.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

The most truthful part of a newspaper is the advertisements

Generally, it's going to be the same amount of advertising. We've got a similar number of key sponsors and similar number of major sign elements.

We are looking at how we as a system create growth given the changes.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.