Our approach has been to take no chances whatsoever.

I tend to approach things from a physics framework. And physics teaches you to reason from first principles rather than by analogy.

Rockets are cool. There's no getting around that.

If you go back a few hundred years, what we take for granted today would seem like magic - being able to talk to people over long distances, to transmit images, flying, accessing vast amounts of data like an oracle. These are all things that would have been considered magic a few hundred years ago.

I do love email. Wherever possible I try to communicate asynchronously. I'm really good at email.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.