Pat works until the job is done. He doesn't pay attention to the time clock. If you give him a task, you have a comfort level that it will be done properly, with integrity and in a timely manner.

Happy days. Oh, my God, it's a fantastic day.

Pat is selfless. He doesn't care who gets the credit, as long as it gets done.

Do you know a magazine called the National Enquirer? In the current issue, somebody drew it to my attention, there's a picture of me, like a very young picture of me, and there's a picture of Eric Clapton now and a picture of me then, and it says this is how Eric Clapton has aged.

It's a long-standing issue that needs attention.

From an advertising standpoint, if you've got somebody's attention and can get a message in front of them, that's a very big thing. As long as it is interactive and organic, it makes games more realistic.