People get addicted to feeling offended all the time because it gives them a high; being self-righteous and morally superior feels good.

Technology and social media have brought power back to the people.

They call good evil and evil good. There are those who are so easily offended that they lose their ability to ever discern any truth, and this is often derived from a sort of frenzy by way of their own masked prejudice.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand