John Seabrook
Related JOHN SEABROOK I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES Tropicana is a great grocery brand. Tropicana is already showing growth, so PepsiCo is buying a comp... DOUGLAS LANE This is a mistake for Coke. Pepsi is going after the right market. Younger audiences are going to bu... TED PARRISH Pepsi clearly wants Quaker for strategic reasons. Their offer is still a substantial premium to wher... JOHN O'NEIL It's a world-class organization. It's the second most recognized brand name in the world, it opens d... JASON SCHMIT INDRA NOOYI The issue here is Coke's intent. If they want Quaker Oats' businesses, they have the financial muscl... JOHN O'NEIL Most people are convinced that bottled water, juice and things like Gatorade are the healthier way t... JAMES RUSSELL Regardless of which Coca-Cola brand is their favorite, My Coke Rewards will give everyone who loves ... KATIE BAYNE We believe the company is taking the right steps to continue to take advantage of one of the most re... GENE MUNSTER DAVID MCRANEY This puts Pepsi in a class by themselves and that's why Coke is not happy. MANNY GOLDMAN JOHN HICKENLOOPER RICHARD CARLSON The real concern is what is Coke doing to address this trend and take advantage of it. Pepsi has don... DEBBIE WANG A Rum and Pepsi is just not the same as a Rum and Coke. BILL THORNTON Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down,... JOHN QUELCH NIR EYAL Coke is at an increasing disadvantage, ... Pepsi is locking up the non-carbonated segment. Coke is d... CAROLINE LEVY Coke is at an increasing disadvantage. Pepsi is locking up the non-carbonated segment. Coke is deali... CAROLINE LEVY ZACH GALIFIANAKIS RICHARD BRANSON Mindy Grossman is one of the leading talents in the industry, with proven success running multi-bill... DOUG LEBDA SIMON MAINWARING My Coke Rewards is the largest program we have ever launched for the Coca-Cola Trademark, with rewar... KATIE BAYNE Inevitably, most readers come to John Cheever's 'Journals' via his fiction. Whatever val... GEOFF DYER STEVE CASE ALEX STEFFEN RICHARD BRANSON ANTHONY PRATT The challenge at this point is helping a brand understand they're not just commissioning a viral... CHARLES LINCOLN NEAL PETER YORK RICHARD CARLSON What attracts me to Pepsi is I have more faith in their ability to grow earnings. Not only are they ... CRIT THOMAS Just like Coke and Pepsi, Ford and Chevy, Intel and AMD, the OS wars are getting much more fierce. STEVE LEE Renault has a brand mountain to climb. We asked prospective luxury car purchasers to name the top th... IAN RICHES The relationship between Islam & Christianity is like the relationship between Coke & Pepsi. DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand... ERIC KIM TYSON FURY PAT BUCHANAN What drew me to this job is that Univision is a brand unlike any other in all of media. Univision ha... RANDY FALCO GROVER NORQUIST It was frustrating to still be in the dark about something and be given only so little light. LAUREN LOLA This distinction is a reflection of our continued achievements, which, this year, include $9.44 bill... BRUCE KARATZ The Dollar & English language are one of a kind,while the dollar is the most preferred currency in t... DAVID ATTA (A.K.A DAVIED ATTLARS & MR DAIN) Over the years, we produced about 2,000 trees, shrubs and other plant material per year. That doesn'... STEPHEN KINTNER Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typical... ADAM KLUGER The money from soda contracts comes out of children's and parents' pockets. Coke, Pepsi, and other j... MARGO WOOTAN She was intimidating and all I could do was sit back on the couch as she paced back and forth, slowl... IN THE MAKING REZA ASLAN Sony is one of the world's most recognized and best loved brands, so this is a very exciting opportu... ANDREW HOUSE John Roberts' purchase is the third-largest voluntary green power purchase in the state of Minnesota... BLAINE COLLISON Talking to people from the heart matters, and it's unfortunately something brands have forgotten... FAT JOE JEANETTE CORON KILROY J. OLDSTER RICK RIORDAN DONALD TRUMP Global branding is behind the success of Pepsi. It is about how to manage a global brand successfull... RON COUGHLIN It's a leading soft drink producer, but we feel that the real story there is in their salty snack bu... WALTER CZAICKI VIRGINIA FOXX As the company founder, I have a tremendous amount of pride in the company we have built in the last... BERNARD LIAUTAUD PIERRE TEILHARD DE CHARDIN SOLANGE NICOLE C. JOYBELL C. HENRY ROLLINS These rooms are decorated in two days. It's all kept secret. The neighbors spend the night in ea... PAIGE DAVIS Through this partnership, the NGLCC will ensure that LGBT businesses have access to bid on the more ... JUSTIN NELSON Other actors are not my concern, and that's their life and that's their journey. Everybody h... ZACHARY QUINTO The dollar will continue to run lower, but it's not the end of the world. A weak dollar benefits abo... ART HOGAN McDonald's is one of the most popular and trusted brands in the world with loyal customers throughou... JEFF HSIEH The Consumer Audio brands category has scores of brands vying for wealthy households. Many of the we... MILTON PEDRAZA PBG Hawaii and Pepsi-Cola New York both embody Pepsi-Cola's winningDAWN HUDSON Both Pepsi and Coke have tried to introduce sports drink products, but to no avail. CAROLINE LEVY SHARON SALZBERG We're no more Exxon, Mobile or Marathon than we are Coke or Pepsi. We sell the same branded products... CRAIG HOPPEN LELAND STANFORD MIKE MCGAVICK I think (Quaker Chief Executive Robert) Morrison did the best job he could for Quaker Oats sharehold... JOHN MCMILLIN These are billion dollar businesses that are just marginally profitable now. As profits continue to ... BRENDAN BARNICLE These are billion dollar businesses that are just marginally profitable now. As profits continue to ... BRENDAN BARNICLE The 'Soul Train' legacy and brand are of the utmost importance to me and to 'Soul Train&... DON CORNELIUS Facebook, Twitter, and Tumblr are all 'User First, Brands Second' services. The brands are a... FRED WILSON We think it's serving as a gateway to brands we already carry in (Wild Oats) stores. SONJA TUITELE JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN JOHN GREEN
More John Seabrook
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PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the... 
PepsiCo is a $63 billion company. Half the company is snacks, and half the company is beverages. We ... 
In experiments at Baylor University where people were given Coke and Pepsi in unmarked cups and then... 
You never see Coke and Pepsi doing attacks to each other. It would depress the product category of s... 
Now is the only time we have, and the only time that we have any control over. 
Don Draper-style advertising is really only available to the biggest brands out there. It's only... 
I talk to younger actor types, and they bring up that word, 'brand,' and it's like, '... 
I suppose Virgin is an unusual brand in that I suspect we're the only 'way of life' bran... 
Brands must empower their community to be change agents in their own right. To that end, they need t... 
Coca-Cola's legacy dates back more than a hundred years, whereas the AOL brand is barely a decade ol... 
If people are given the opportunity to really make a difference in their own lives, their own commun... 
I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend... 
New Zealand's food and beverage industry is the lynchpin of the country's prosperity. Which ... 
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used ... 
Now is the only time we have, and the only time we have any control over. 
There are 7 billion people in the world, but there's only one heavyweight champion of the world,... 
It's like Coke and Pepsi saying no other soft drink can enter the market unless they meet a certain ... 
If the parties would brand themselves the way Coke and Pepsi and other products do so that you knew ... 
There's no question that homophobia is rampant among the world's 1.5 billion Muslims - but t... 
The battle is not physical, it is spiritual and your mind is the battleground. Keep your mind pure a... 
Life is neither a glorious highlight reel nor a monstrous tragedy. Every day is a good day to live a... 
Behold!" Percy shouted. "The god's chosen beverage. Tremble before the horror of Diet Coke! 
I'll drink water. Sometimes tomato juice, which I like. Sometimes orange juice, which I like. I&... 
The American flag is the most recognized symbol of freedom and democracy in the world. 
The most empowering relationships are those in which each partner lifts the other to a higher posses... 
Make every day count... Even when you think it's the worst day of your life; for you never know when... 
The mark of a real man, is a man who can allow himself to fall deeply in love with a woman. But the ... 
The prison-industrial complex and the military-industrial complex are here with us and are multi-bil... 
Even as we live with the knowledge that each day might be our last, we don’t want to believe it. 
A man's sentiments are generally just and right, while it is second selfish thought which makes ... 
There is no progress without risk, and in an environment where change is accelerating, risks are mul... 
Is it still cool to go to the mall?' she asked. 'I take quite a lot of pride in not knowing what's c... 
I imagined the Augustus Waters analysis of that comment: If I am playing basketball in heaven, does ... 
All salvation is temporary," Augustus shot back. "I bought them a minute. Maybe that's the minute th... 
By the time of the Civil War, there were many kinds of apples growing across the United States, but ... 
My family is from Liverpool, so I have some of those vowel sounds, I've got the slack tone of so... 
Protest and anger practically always derives from hope, and the shouting out against injustice is al... 
No man is to be credited for his mere authority's sake, unless he can show Scripture for the mai... 
By ensuring that no one in government has too much power, the Constitution helps protect ordinary Am... 
Learn as many mistakes and what not to do while your business or product is small. Don't be in s... 
This Constitution was not made for a day, nor is it composed of such flexible materials as to be war... 
Life is what happens while you are busy making other plans. 
Farce is tragedy played at a thousand revolutions per minute. 
Every man has a property in his own person. This nobody has a right to, but himself. 
High School is like a spork: it's a crappy spoon and a crappy fork, so in the end it's just ... 
When I was growing up in rural Alabama, it was impossible for me to register to vote. I didn't b... 
The documented incidences of voter fraud are very rare, yet throughout the country, forces have mobi... 
Seeing that a Pilot steers the ship in which we sail, who will never allow us to perish even in the ... 
I was introduced to the Turducken in New Orleans. And it wasn't Thanksgiving. Glenn at the Gourm... 
Christians were instructed to serve others, and the thanksgiving was for the grace of God and the fa... 
How beautiful the leaves grow old. How full of light and color are their last days. 
I'm not everybody's cup of tea. But sometimes criticism can be hurtful. Be respectful. I'... 
The prison-industrial complex, poverty, and the school system has more effect on a young black male ... 
Perhaps they thought I was on a fact-finding mission, never for one moment thinking that a man of my... 
As you grow older, you learn a few things. One of them is to actually take the time you've allot... 
When California was wild, it was the floweriest part of the continent. 
My folks always let me go to the movies every Saturday. We were really motion-picture goers. 
I was ashamed to admit I was hipped to the idea of acting. That's why I started in with the prop... 
I've loved reading all my life. 
If you're not making mistakes, then you're not doing anything. I'm positive that a doer ... 
Surrealism had a great effect on me because then I realised that the imagery in my mind wasn't i... 
Take care, be kind, be considerate of other people and other species, and be loving. 
No man is an island, entire of itself; every man is a piece of the continent. 
Self-righteousness has killed more people than smoking. 
If you don't interfere with me, I'll always do something really good. 
Generalizations, like brooms, ought not to stand in a corner forever; they ought to sweep as a matte... 
The mind is its own place and in itself, can make a Heaven of Hell, a Hell of Heaven. 
I'm not interested in my legacy. I made up a word: 'live-acy.' I'm more interested i... 
The loss of wealth is loss of dirt, as sages in all times assert; The happy man's without a shir... 
Would ye both eat your cake and have your cake? 
Written by a sponge dipped in warm milk and sprinkled with sugar. 
It is easy enough to praise men for the courage of their convictions. I wish I could teach the sad y... 
What has any poet to trust more than the feel of the thing? Theory concerns him only until he picks ... 
With any of the movies I've had a chance to do, or any of the TV shows I've had a chance to ... 
The deep joy we take in the company of people with whom we have just recently fallen in love is undi... 
Old friends are best. 
They say stay in the lines, but there's always something better on the other side. 
Rome was not built in one day. 
The main ingredient of stardom is the rest of the team. 
It is of great use to the sailor to know the length of his line, though he cannot with it fathom all... 
The thing the sixties did was to show us the possibilities and the responsibility that we all had. I... 
I'm really passionate about pantomime because it is often the first introduction for a child to ... 
You have to keep persevering. An actor goes to a lot of auditions and doesn't get the part. 
Unemployment is sky-rocketing; deflation is in our future for the first time since the Great Depress... 
A day of worry is more exhausting than a week of work. 
Remaining childish is a tremendous state of innocence. 
The ones who are crazy enough to think that they can change the world are the ones who do. 
There, I guess King George will be able to read that without his spectacles! 
When you have a regime that would be happier in the afterlife than in this life, this is not a regim... 
Well, you could take several stories off the buildings of most U.S. government agencies and we'd... 
Just as the Security Council was largely irrelevant to the great struggle of the last half of the tw... 
My best tennis at my peak was when I played a lot of matches. 
Punishment is the last and the least effective instrument in the hands of the legislator for the pre... 
There is no priority higher than the prevention of terrorism. 
If my leg falls off, I'll get a prosthetic. There'd be no deep sadness about. I'd just g... 
It's a challenge to grow professionally and move up the corporate ladder when you're not rec... 
I do not support raising the minimum wage, and the reason is as follows. When the minimum wage is ra... 
Do what you need to do and enjoy life as it happens. 
In this age of communications that span both distance and time, the only tool we have that approxima... 
My own personal popularity can have no influence over me when the dictates of my best judgment and t... 
Be true to yourself. Make each day a masterpiece. Help others. Drink deeply from good books. Make fr... 
Las Vegas is the expression, in glitter and concrete, of America's brittle and mutating id. 
I don't tolerate liars. When somebody lies to me, that's really, like, just unbearable. 
Colors answer feeling in man; shapes answer thought; and motion answers will. 
In computer animation, every detail has to be thought out, designed, modeled, shaded, placed and lit... 
Love is my religion - I could die for it. 
Sunsets are so beautiful that they almost seem as if we were looking through the gates of Heaven. 
Love-quarrels oft in pleasing concord end.