HTC makes devices for others who put their brands on them. By having someone else's brand on it, you have to purchase that.

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

With a take rate of 60% for Dodge Ram 1500, HEMI has become a brand within our brands. Our commercials and this engine continue to resonate with consumers.

Brands want to be in this segment because if the brand can sell a compact car to a young customer, the nameplate can then potentially keep that customer for life.

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

Strong brands are not built through shortcuts and copycats