Persistence is the twin sister of excellence. One is a matter of quality; the other, a matter of time.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

We are now in the phase of development where the foundational stuff is behind us,

It's really very beautiful and very thin.

This is the direct result of our focus on innovation and the immense talent and creativity at Apple. We could not be more excited about the new products we're working on for 2006.