Provision as much pure and organic food as you can, and let the rest go by.

Yet the organic label itself—like every other such label in the supermarket—is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven’t the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.

I don't always buy organic food. It is more expensive.

When I tour, I stuff fridges full of organic food and stick to that.

Save the Planet...Buy Organic

If we as a society are willing to have a preference for organic food, the farmer can pass on the savings.