Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

Economists think about what people ought to do. Psychologists watch what they actually do.

The brain's scientists are the wave of the future in the financial world. You'd better pay very serious attention to them.

If your experiment needs a statistician, you need a better experiment.

The brain scientists are the wave of the future in the financial world. If you seek to maximize understanding, whether you're in academia or in the investment community, you'd better pay serious attention to them.

So your emotional state really has a lot to do with what you're thinking about and what you're paying attention to.