The brain's scientists are the wave of the future in the financial world. You'd better pay very serious attention to them.

The brain scientists are the wave of the future in the financial world. If you seek to maximize understanding, whether you're in academia or in the investment community, you'd better pay serious attention to them.

The often-used phrase “pay attention” is apt: you dispose of a limited budget of attention that you can allocate to activities, and if you try to you try to go beyond your budget, you will fail.

Psychologists really aim to be scientists, white-coat stuff, with elaborate statistics, running experiments.

Adaptation seems to be, to a substantial extent, a process of reallocating your attention.

We think of our future as anticipated memories.