Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage.
Amory Lovins
Related He never seemed to get tired. Always first up and ready to move on. Never afraid of what lay ahead. ERIN HUNTER And given that there's been probably a ten-fold amount of information about terrorism through th... PETER GARRETT I like to open for a band as it brings on sort of a challenge and it makes things more interesting. ... KELLY JONES If Donald Trump's candidacy has proven anything, it's that the media has no idea what Americ... ANN COULTER With the jam bands I've seen, it's about music, and it's about theory, and it's abou... BUTCH TRUCKS If you feel very deeply about something, it's not possible to sacrifice your integrity about tha... TREVOR NUNN If it's about what I like, I like opera as a music and deathstep and dubstep. DEYTH BANGER There's been a number of erroneous biographies, articles and so on written about Billy and we bo... PAMELA STEPHENSON If I talk about something I either talk about it or I DO it... the minute I talk about it it's l... CAROL CHANNING God's glory is the big news of the Bible, and my desire is that it would be all about me, but re... MAX LUCADO If the movie's well made and it's about things that count, people will ultimately see the de... ROLAND JOFFE We didn't start this war - the right wing did. We're tired of seeing good-paying jobs shippe... JAMES P. HOFFA I always had all of these childhood fantasies about wanting to invent things, like a spaceship or a ... SASHA GREY You don't find interesting stuff because you don't search enough, ... every book has it's own lesson... DEYTH BANGER Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, ... NOLAN BUSHNELL The truth doesn't change. It was the same when Moses got the Ten Commandments as it is today. Th... DMX If I'm hesitant at all about an idea, then that's not the right idea. M. NIGHT SHYAMALAN It's about the characters, it's about the film, it's about the process of making stunnin... TOM HARDY If there's one theme in all my work, it's about authenticity and self-expression. It's t... BERNARD WILLIAMS The best part of having a relationship is getting to call the person or lay down next to them and te... TEGAN QUIN Yes, I was a big math and computer geek, that's true. I was driven by the scholastic side of thi... BRIAN ACTON Feminism is just an idea. It's a philosophy. It's about the equality of women in all realms.... ROXANE GAY It's the kind of clothes that mothers and daughters can wear, in terms of concept... It's no... RALPH LAUREN Food, in the end, in our own tradition, is something holy. It's not about nutrients and calories... LOUISE FRESCO Football is about joy. It's about dribbling. I favour every idea that makes the game beautiful. ... RONALDINHO Let's be very honest about what this is about. It's not about bashing Democrats, it's no... JANEANE GAROFALO Dancing has been in us, in people, since the Neanderthal age. There's something about moving, so... MAKSIM CHMERKOVSKIY Let me explain something about guitar playing. Everyone's got their own character, and that'... JIMMY PAGE See, that's nothing but blues, that's all I'm singing about. It's today's blues. JIMI HENDRIX That's what Major League Baseball's steroid scandal was all about, the hidden harm in compet... SUZANNE FIELDS It's not about talent once you get to the NFL because everyone's got it. It's about bein... ROBERT GRIFFIN III Everyone talks about age, but it's not about age. It's about work ethic. Winning never gets ... LISA LESLIE It's not about 'if', it's about 'when.' ATO BOLDON For film and television, it's interesting how fans feel that their particular ways of manifestin... CARRIE BROWNSTEIN In films of terror, it's often not about being graphic. Or if there is a graphic image, it's... CHARLES ROVEN I thought it would be funny to go to my Korean dry cleaner and ask her about my head shot, as if it&... BILLY EICHNER Sometimes it's all about the win, sometimes it's about the skiing. BODE MILLER There's still a lot I'm angry about, a lot of human behaviour that's appalling and despi... NEIL PEART I work a little bit like a sculptor. When I start, my first idea for a building is with the material... PETER ZUMTHOR Whether it's a movie I'm in or not, if there's a good movie, and it's low budget, an... TONI COLLETTE Or maybe they just accept that it's wrong in God's eyes, although not in their own, and they'll worr... CRAIG GROESCHEL The first book I ever wrote was in fourth grade and it was called 'Billy's Booger.' It w... WILLIAM JOYCE I think there's always been, to some degree, a misunderstanding about what science fiction is al... ROBERT J. SAWYER I was about thirteen when I started thinking about the stock market. My dad helped me a little bit. ... CHARLES SCHWAB Growing up, I learned that if you are passionate about something, that you can move mountains. Passi... STEPHANIE ALLAIN It's about discipline. It's about following instructions. It's about the execution of th... IAN MILLAR Mine is a story about a teenage single mother who struggled to keep her young family afloat. It'... WENDY DAVIS If you look at healthcare today, it's all about disease. It's not about understanding wellne... LEROY HOOD It's about people rising up in Ferguson and in Egypt and in Occupy Wall Street and in every plac... D'ANGELO It's never about the chemo; it's never about the cancer. It's all about what you're ... ERIC BERRY It's all about people. It's all about the subjectivity of what people love. JOE PANTOLIANO It's not about the money. This is about Terri. It's not about the Schindlers, it's not a... MICHAEL SCHIAVO Youth theatre isn't just about a precocious child that wants to sing and dance in front of peopl... SAM HEUGHAN I'm all about the crossover. The role doesn't necessarily have to be white or Latina or blac... RUTINA WESLEY If somebody asked me about my inspiration I would say that it's not the peopleand it's not t... MARC NEWSON For my parents' generation, the idea was not that marriage was about some kind of idealized, rom... AASIF MANDVI Whenever people talk about dyslexia, it's important to know that some of the smartest people in ... CHARLOTTE MCKINNEY 'Moonlight' isn't an issue film. It's not about addiction, it's not about sexual... BARRY JENKINS There's definitely healing properties to being in proximity to the ocean and that breeze. There&... JOHNNY DEPP Every single aspect of myself, let me put it this way, it's all about trying to incorporate. It&... DANICA PATRICK It's all about sound. It's that simple. EDDIE VAN HALEN All the great Shakespeare plays are about killing. 'Alas, poor Yorick,' that's about dea... RAY WINSTONE As far as the anxiety, I have no idea about it. I don't feel like I have any nervousness out the... DONTRELLE WILLIS My life has been a dream. If someone had to write a story about it, it would seem a little unreal. I... RALPH LAUREN Burger King's business model was broken. But it was like sex in the '50s. Everyone knew it, ... GREG BRENNEMAN It's a great honor when somebody takes your song and does something different with it. That'... LAURENT BRANCOWITZ If it's inappropriate to write about, if there's nothing funny about it, then it's not f... CALVIN TRILLIN But as they say about sharks, it's not the ones you see that you have to worry about, it's t... DAVID BLAINE Conflicts of interest' arise when you're not - when you're sneaky about it, when you'... SEAN SPICER I don't speculate too much about the future. That's the thing about this job - it's so f... AIDAN TURNER I am wired like a CEO and care a great deal about the bottom line, but I care about my customers eve... GARY VAYNERCHUK Can dancing change your life? Yes. It's changed mine. What I've learned is, it's not abo... LISA RINNA The only reason to be in politics is public service. There's no other reason. Frankly, if that... MALCOLM TURNBULL For me it's about the music, and it always has been. Maybe for some other people it's more a... ACE FREHLEY Fashion is not always about what's new, it's also about what's good. And I think if you ... ALBER ELBAZ There are certain things I don't want to joke about. If it's about somebody else, it's f... GILBERT GOTTFRIED I happen to think it's the politics that makes you electable, but the reason for that is politic... TONY BLAIR My goal is to give girls and boys a different idea of expression. It's not always about looking ... SIA I love to see my family together. That's what life is about. It's about family. JA RULE It's never about the screwup - it's always about the recovery. That's the thing about it... TYLER FLORENCE America's experience, like many others, teaches us that fostering entrepreneurship is not just a... JOE BIDEN If you were to ask everyone what 'Hamlet' was about, they might say, "It's about a ... ORLANDO BLOOM The main question in drama, the way I was taught, is always, 'What does the protagonist want?... DAVID MAMET If Google decided at any point to publish my search history, or your search history, or anyone's... ASHTON KUTCHER I wrote that song 'Black,' and it was just this idea that I had been married for 10 years. E... DIERKS BENTLEY When I sing, it's the most solitary state: just me, and the microphone, and the holy spirit. It&... SINEAD O'CONNOR When I sing, it's the most solitary state: just me, and the microphone, and the holy spirit. It&... SINEAD O'CONNOR Everyone has it's own great triumph, has he own story with sadness, madness and reverses. That's how... DEYTH BANGER The way people deal with me - they'll go overboard in trying to be politically correct and make ... WARWICK DAVIS When you think about it, media's the intersection of content and technology - it's all about... BOB IGER Every great movie is about the people, even if it's a great popular success like 'Gone With ... MICHAEL CIMINO All fiction is about people, unless it's about rabbits pretending to be people. It's all ess... MARGARET ATWOOD What's so amazing about 'All in the Family' is sometimes an entire act was one camera sh... ADAM GREEN It's very fun to be the hunter of the sounds. The hunter of the right energy. And it's not r... AURORA I supported Obama because of his relationships. A lot of the things he believes in, you would say th... DWYANE WADE People have asked me, 'Is it about Apple or is it about Jobs?' and I say it's about how ... JOSHUA MICHAEL STERN 'I Know You Care' is really personal and fragile for me. For me, it's about losing a fam... ELLIE GOULDING If there's anything about someone's life that's important enough to make a movie about i... RUSSELL CROWE It's such a tough business. And once people see you a certain way, it's really hard for them... ARI GRAYNOR It's not about Obama, it's about the Democrats and their policies that cause consternation o... ELIZABETH A. SHERMAN
More Amory Lovins
Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secu... AMORY LOVINS I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what ... AMORY LOVINS I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than in... AMORY LOVINS A supreme social challenge. CLEVELAND AMORY Every creator painfully experiences the chasm between his inner vision and its ultimate expression. CLEVELAND AMORY As anyone who has ever been around a cat for any length of time well knows, cats have enormous patie... CLEVELAND AMORY A "good" family, it seems, is one that used to be better. CLEVELAND AMORY You can't make the Duchess of Windsor into Rebecca of Sunnybrook Farm. The facts of life are very st... CLEVELAND AMORY You can't make the Duchess of Windsor into Rebecca of Sunnybrook Farm. CLEVELAND AMORY The facts of life are very stubborn things CLEVELAND AMORY The opera is like a husband with a foreign title - expensive to support, hard to understand and ther... CLEVELAND AMORY I can't take a well-tanned person seriously CLEVELAND AMORY The New England conscience does not stop you from doing what you shouldn't-it just stops you from en... CLEVELAND AMORY The New England conscience doesn't keep you from doing what you
shouldn't-it just keeps you from enj... CLEVELAND AMORY There are three terrible ages of childhood - 1 to 10, 10 to 20, and 20 to 30. CLEVELAND AMORY I can't take a well-tanned person seriously. CLEVELAND AMORY A 'good' family, it seems, is one that used to be better. CLEVELAND AMORY Losing someone when you're young is the greatest pain anyone can face AMORY BLAINE She loves swimming,” said Ellen, who I knew had been a competitive swimmer in college. Ellen... DANIEL AMORY You know, sometimes I think this is just not it,” he said, his glasses flashing from the early nig... DANIEL AMORY One of the professors told me last week that he feels bad teaching with the way the economy is now. ... DANIEL AMORY As anyone who has ever been around a cat for any length of time well knows cats have enormous patien... CLEVELAND AMORY This is so funny,” said Ellen, noticing the seating arrangement. “Isn’t this funny? Tom, come ... DANIEL AMORY Really, nobody was there?” I asked. “Well, nobody important,” he said, putting his glasse... DANIEL AMORY Should I have a doughnut or my disgusting cardboard?” asked Gwynn, as she drew up languidly before... DANIEL AMORY The stars glittered in the sky and as the number of people at the party grew there were merging conv... DANIEL AMORY Don’t you think most of those kids think too much about who got an A or a B when they were in law ... DANIEL AMORY That weekend the city blushed with a great heat wave but on Monday it rained, cooling the ache in th... DANIEL AMORY Look, girls know when they’re cute,” he said. “You don’t have to tell them. All they need to... DANIEL AMORY I don’t think I’ve ever referred to any girl I dated as my girlfriend. I think that would freak ... DANIEL AMORY It was a generation growing in its disillusionment about the deepening recession and the backroom ha... DANIEL AMORY Do you want to achieve something or do you just want to make money?” asked a nearby man in a white... DANIEL AMORY Shortly before school started, I moved into a studio apartment on a quiet street near the bustle of ... DANIEL AMORY There have been times I have thought some dreams should never be dreamt, but I would hate a world wh... DANIEL AMORY