Quality, service, cleanliness, and value.

I was just talking to someone who is technically versed and he was amazed at the quality,

We break it down in terms of value for money, product quality and service quality. For virtually all of these retailers, with the exception of Wal-Mart, it is really the service quality that seems to be driving the satisfaction.

Assuming you have a reasonable phone, the sound quality is better than a landline. We tested the service in customer test groups and had favorable results. We minimized the data feed--it's compressed as much as possible. It even works very well over narrowband.

Size in a market like California is very important to providing a service that is of high quality and affordable and provide it in the most efficient way.

We must continue to evolve to a low-cost industry that provides high-quality, cost-efficient service across the board. This should be at the top of our common agenda.