Social media has created a legion of social delinquents, billions of people speaking not their minds but their spleens, venting everything from the gum-cracking snark befitting a hair-twisting mallrat to the froth-flecked rage of a bell tower marksman.

One of the great ironies of the social media era is that some of the least social people in the world created it.

Yeah, I work with social media daily for a living. But, I don't take it to my brain. Impressed with Jobs' parenting.

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

I'm a social media addict.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand