Social media is like your own personal brand of junk food; some is just added calories.

Branding is not just about social media

People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.

The answer to the question how to use Social Media lies in the name itself - being social; listen and respond; humanize the brand

What social-media really becomes after years of use is a constant stream of information both verbal and visual that at first drenches the mind, quenching its thirst for knowledge, and subduing its curiosity slowly but surly transforms into a torrent that renders the brain heavy and the mind restless.

The web and its technologies are digital representations of everything we did before in a more private, bigger, faster and more empowering format than ever before.