That's the beauty about beauty; it's not like a tattoo. You can just wash it right off, and your skin is your canvas, so you can do something new the next day.

Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.

Influence is the new power - if you have influence, you can create a brand.

Every day is different. I am constantly creating, whether that be for my own YouTube channel and social networks or my businesses like FAWN (For all Women's Network) - a women's lifestyle network on YouTube that I founded/produce; em michelle phan (my cosmetics line with L'Oreal); or Ipsy (a beauty sampling service I co-founded in 2011).

I love liquid eyeliner - it's just easier. It doesn't melt, fade, skip, or smudge. It's tougher to use because it's not as forgiving. The brush for my em michelle phan Scribble Calligraphy Liquid Liner was inspired by a calligraphy brush, so you can get a very thick or thin line, depending on how you flick it. I use it in Tattoo Black.

The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.