Makeup is not a mask that covers up your beauty; it's a weapon that helps you express who you are from the inside.

Makeup is no different than clothes and accessories - it's embellishments for your face. And it also gives you creative freedom. You get to have that moment in front the mirror every morning and give yourself self-love. You're making yourself up beautiful, which is essentially self-love.

That's the beauty about beauty; it's not like a tattoo. You can just wash it right off, and your skin is your canvas, so you can do something new the next day.

Anyone can wear glitter, even a woman in her 60s. It's all about techniques. Instead of applying glitter all over the face, you can just add a little to the inner corner of your eyes or on your brow bone, or even on your Cupid's bow. It just adds this magical element to your makeup.

The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.

Part of having a social media strategy is being smart about whom you follow. Ask yourself who is important to your company or brand. Figure out who needs to know you exist.